Behind the Beverage: The True Journey from Kitchen Creation to Real Formulation Creating a new beverage often begins with excitement and a splash of creativity in your kitchen. You swirl ingredients, snap a few photos for social media, and dream about seeing your delicious concoction in fridges everywhere. But as I’ve found through the journey of developing a beverage at eyc performance, the process is so much deeper and more challenging than meets the eye. Let’s peel back the curtain and tal...