Over the past year, I’ve taken a deeper look at my business. There have been profitable years—but also times where money was left on the table. The biggest gap wasn’t miles—it was time and risk. And we weren’t pricing either correctly. That realization comes from what I deal with every day—running loads, negotiating rates, and managing delays that don’t show up on a rate confirmation. Once I saw it, I couldn’t unsee it: Our pricing structure wasn’t fully reflecting the true cost of doing busi...

From Experience to Precision: Building a Smarter Pricing Strategy in Trucking