When I started my business, pricing felt heavier than earning my PhD. I had decades of experience, led multimillion dollar international initiatives, advised leaders, and taught at top institutions, yet I felt brand new in business. Saying a price out loud felt vulnerable. I felt like an imposter because I didn’t have an MBA. I found myself overthinking every number. I faced a question that felt far more personal than any dissertation defense: What am I worth in the marketplace? I resisted th...

How to price a product or service