Introduction Great decisions rarely happen by accident. Whether you're a senator crafting policy in Washington, D.C., or a small business owner launching a new product in the Great Plains, the Gulf Coast, or the Northeast in the USA, the path from idea to action is guided by research, validation, and collaboration. A recent video featuring Senator Thom Tillis reminded me how important the research cycle is — gather facts, consult stakeholders, and validate before acting. Here’s the video, cou...

How Rigorous Research Drives Decisions—And Why It Matters for Small Businesses