According to a 2024 study by SparkToro and Datos, roughly 58.5% of Google searches in the U.S. now end without a click — users get their answer directly from the results page and move on. If your traffic strategy still depends on earning that click, you are optimizing for a behavior that is quietly disappearing. Answer Engine Optimization (AEO) is the practice of structuring content so that AI-powered search engines — including Google AI Overviews, ChatGPT Search, and Perplexity — can extract...

Why Your 2026 SEO Strategy Isn't Ranking: The AEO Shift Explained

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