Before you decide whether to build a website, name the job you need it to do. A business that needs a clear place to explain its services has a different starting point from one that needs online checkout or appointment booking. A website is an investment to evaluate, not an automatic source of customers. Start with one repeated question Write down a question you answer repeatedly by phone, email or social message. It might be about your service area, what an inquiry should include or how a p...

Decide What Your First Website Needs to Earn Its Place

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