Start with a message, not a color A website can look consistent while saying very little about the business behind it. Before choosing fonts or photographs, write one plain sentence explaining what you offer, who it is for, and what a visitor can do next. Keep that sentence specific enough that someone unfamiliar with your business can explain it back to you. Build a three-part message sheet Use three short notes to guide the design: Offer: name the service or product in ordinary language. Av...

Make Your Website Brand Message Specific Before Styling It

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