This is an adapted version of a post I originally published on Make It Memorable, written for service business owners who are trying to create more useful content without forcing their business to become something it isn’t. A lot of service businesses worry that their content is boring. Plumbers, septic companies, appliance repair businesses, insurance agents, bookkeepers, salons, pet groomers, HVAC companies, well drillers, flooring companies, consultants, and other local service providers o...

Your Service Isn’t Boring. Your Content May Be Skipping the Customer.

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