Walk into most pet stores—or scroll through most online shops—and you’ll see the same thing: Rows of collars organized by: color print or theme Holiday patterns. Trend-driven designs. Quick options meant to be picked and replaced. And for many brands, that’s enough. The Problem With Treating Collars Like a Commodity When collars are treated like a commodity, the focus shifts to: price over quality trends over classics and general appeal over individual identity But that approach misses someth...

Why Most Dog Collars Feel Like an Afterthought

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