When you’re in the pet lifestyle business in a place like Chicago, one of the country’s most walkable (and weather- unpredictable) cities, you quickly learn that perfection isn’t the goal. Between muddy paws, sudden rainstorms, and the simple chaos of real life with real dogs, we founded Misty’s Closet™ not to make picture-perfect products for the ‘Gram, but to create pet essentials that work in the unscripted moments that actually matter. Beyond the Instagram Gloss Let’s clear something up: ...

Why We Design for Real Life, Not Instagram: The Misty’s Closet Philosophy

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