Email trust matters more now than it did just a few years ago. It is no longer enough to simply send a message and assume it will land in someone’s inbox. Major inbox providers now expect stronger authentication, clearer domain ownership, and better sending practices to help reduce spoofing, phishing, and spam. For small businesses, this matters for two very practical reasons. First, it helps protect your business from being impersonated. Second, it improves the odds that the emails you do se...

New Email Standards, Authorized Domains, and What A Small Business Needs to Know.

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