We’re a small startup, and we take every bit of feedback seriously — sometimes personally. When you spend years developing something you believe can genuinely help people, criticism hits differently than you’d expect. A recent Amazon review stopped me in my tracks. The reviewer called the NULU “an overpriced pizza cutter,” “irresponsible,” and even predicted it would end up “in evidence bags more than kitchens.” I’ll be honest — that one stung. Not because it was harsh, but because it made me...

The Review That Helped Me Better Understand Universal Design — and the Headwinds It Faces

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