Pitara Co.
Other
Pitara Co.
Est. 2025 | Princeton, NJ
We sell speciality coffee & other hidden gems from South Asian small businesses.
About
We’re working to reframe how South Asia is seen in the West. Just as French epiceries and Italian delicatessens have helped elevate their cultures through food and storytelling, we aim to do the same for South Asia. Through thoughtfully sourced products, rich cultural storytelling, and intentional design, Pitara exists to showcase the diversity, beauty, and complexity of South Asian culture.