How to Choose a Fragrance That Actually Sells (Not Just One You Love) By Starks Candle Co, Phoenix, AZ Launching a candle line—or adding fragrance products to your retail or hospitality brand—can feel equal parts thrilling and overwhelming. One of the most pivotal decisions you’ll make? Which fragrance (or fragrances) to offer. It's tempting to fall for what you, the founder, personally love. But if your goal is commercial success, you need a strategy that centers your customers—not just your...