Business model trends for 2026: Creator Economy: Maturing into a Core Industry The creator economy has grown into a substantial global sector worth $250B–$480B. It now focuses on sustainable business models, direct audience engagement, diverse income streams, and AI-powered production. Key factors include: AI makes production easier but increases competition. Creators are becoming entrepreneurs, moving away from relying solely on platforms. Brands are starting to view creators as media compan...

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