To get past gatekeepers, you must shift from seeing them as obstacles to viewing them as partners or strategic filters. Strategy: The "Inward" Approach Build the bridge: Treat assistants and managers with the same respect as the executive. Provide value first: Offer a solution or insight that makes the gatekeeper look good for passing it up. Use "Social Proof": Mention a mutual connection or a recent project of theirs to build immediate trust. Be brief: Respect their time by being concise and...

Power and Gatekeepers

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