They bought the property. They haven’t yet built the household. $2.4T In U.S. property changing hands within a generation.³ 1,000/day New American millionaires minted in 2024.¹ 4/week New billionaires created globally.² 29.4% Growth in high-net-worth real estate holdings since 2020.³ The new wealth holders are younger, more entrepreneurial, and arriving at the top of the market in a single move — often before forty, often without prior exposure to private household management at scale. A DIFF...

The $2.4 Trillion Blind Spot.