The Great Skincare Mismatch: How Social Media Trends Lead Preteens and Teens Astray Social media is changing the way preteens and teens interact with beauty, with viral skincare routines and influencer “must-haves” shaping what they buy and believe is best for their skin. It’s common to see groups of young shoppers flocking to popular beauty retailers, eager to spend allowance money on products filling their feeds. But behind this new wave of trend-driven purchasing lies a concerning reality:...

The Great Skincare Mismatch: How Social Media Trends Lead Preteens and Teens Astray

More from Young & You