Here’s a five-minute check I run for every solo business I work with — and it finds missed calls almost every time. Open your Google Business Profile and look at three things: your primary category, your services list, and your hours. First, the category. Google ranks you for the category you choose — it’s the single highest-leverage relevance signal on the profile. Most solo operators pick something close but not exact, and a wrong primary category doesn’t just rank you badly — it can exclud...

Awesome Leads Local SEO: The 5-Minute Google Business Profile Check That Finds Missed Calls

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