Every time I tell someone I'm a graphic designer, I get the same response. "Oh cool, so you make logos?" Kind of. But also, not even close. A logo is one piece of a much bigger puzzle. If I only handed you a logo and called it a day, I'd be setting you up to fail the second you had to make any other decision about your brand. What photo should we use for this Instagram post? What color goes on the packaging? What tone do we use when a customer emails us with a complaint? A logo can't answer a...

I'm not just a logo designer, and here's why that matters

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