Moving Beyond AI Hype: Strategies for Real Business Value Artificial intelligence (AI) is heralded as the future of business, promising transformative power across operations, customer engagement, and innovation. Yet, too many organizations leap into AI implementation lured by the hype—without clear strategies, proper governance, or employee buy-in. The result? Underwhelming returns, wasted investments, and, at worst, increased risks to reputation and operations. In this article, Cameron Brow...