Matcha Craze: Why Everyone (Including Jetsetters) Is Obsessed Are you seeing green everywhere you go—in your lattes, pastries, even skincare? Welcome to the matcha craze! At Jetset Glow Collective, we’re just as hooked. Here’s why matcha is taking over café menus, Instagram feeds, and travel guides, plus our favorite ways to sip and snack on this vibrant powder. What’s the Deal with Matcha? Simply put, matcha is stone-ground green tea leaves, traditionally whisked into hot water or milk. Orig...

Matcha Craze: Why Everyone (Including Jetsetters) Is Obsessed

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