How to Use Small Business Saturday to Grow Your Business

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Skip Team

November 17, 2022 2 min read


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Last year, America spent nearly 20 billion dollars throughout Black Friday and Cyber Monday. Large retailers and brands have historically held shoppers' attention on both “holidays.” But come Saturday, the spotlight is on small businesses.

To encourage supporting local businesses, American Express established Small Business Saturday in 2010. Sales have reportedly increased by $163 billion since the founding of Small Business Saturday and the larger Shop Small Movement.

Now more than ever, customers value what goes into the things they buy in terms of social and environmental impact, labor, and care. And as a small business owner, you are uniquely positioned to offer consumers a product or service that they can feel good about purchasing.

With that, we highly recommend using the holiday momentum to grow your business, and here’s how you can do it.

Make the most of your marketing efforts starting today.

Here are a list of social media post ideas:

  • Tell the story of the why behind your business. Share what you’ve accomplished as a small business owner and how you make your product/service unique. You can see how we did this for Skip here.
  • Create an “add yours” story for your best-selling product or service and offer a 15% discount to whoever uses it. We’ve made a quick tutorial for you here.
  • Host a giveaway to anyone who makes a purchase on Small Business Saturday.
  • Tag some of your favorite small businesses in a post - they’re likely to reshare your content to their audience.

Make sure to use the #ShopSmall and #SmallBusinessSaturday in all your captions.

📌 The best thing about these ideas is that you can repurpose them into email content that you can send leading up to Small Business Saturday.

But wait, there's one more way to get new eyes on your business.

To celebrate our clients, Skip has decided to feature a select number of small business to our 200k audience. Enter here to be considered.

🚀 Do you feel like your social media and email marketing could use a boost? Contact our team here to be connected to one of our specialists that can give you 1-1 help.

small business saturday

small business marketing


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