amika: rooted in growth grant

Details

amika’s rooted in growth startup grant + mentorship program powered by Innovation Studio supports emerging professional hair brand founders to increase equity in the beauty + hair industry. They are funding 4 emerging professional hair founders each with $50,000 grants along with a 4-month mentorship program + networking opportunities with the amika team, plus hair + beauty industry leaders. Here's how it works:

• Business must have 51% or more ownership by an underrepresented founder or founding team
• Business must operate in the hair care category (products, tools, wigs, extensions, color, etc.)
• Business must sell a CPG (consumer packaged good) product
• Business must currently sell to or aspire to expand into professional distribution channels (e.g. salon distributors, direct-to-stylist, etc.)
• Business must submit a complete application, including an up-to-date profit and loss statement
• Founder(s) must be able to travel to NYC in October 2025 for the in-person program kick-off and participate in a spring 2026 industry trade show
• Founder(s) must be willing to participate in monthly virtual mentorship sessions from October 2025 - April 2026
• Apply by August 22, 2025